Do You Know The Difference between Data and Information?

March 17, 2016 by Michelle Hanson

How CRM Can Help You Turn Data into Key Information You can collect all the data possible for your business, but if you don’t know how to transform this data into key information you’re not alone. In a 2015 survey conducted by CSO Insights, less than 16% of sales organizations reported they are … [Read more...]

Our company has used ACT as our Customer Management software for many years. We started out with ACT 2.0 and, over the years, had migrated to v6.0. When it became apparent that we needed more functionality and the ability for more centralized data mining of our client base, we decided to upgrade to ACT Premium For Web v10. After interviewing a number of ACT consultants we select Softech Solutions as our partner to help us migrate to the new version.

Softech's approach was to look at our business model and ask all the right questions - what information do we currently capture; how is that information used in our sales process; who should have access to that information and what else would we like to do that we can't under the current version of ACT. Based on this information, they then designed an ACT system that matched all of our needs and then some.

I highly recommend Softech to anyone looking for assistance in implementing ACT or upgrading their current version.

Jim Strehlow IT Director - Naterra Land, Inc.