Chances are you’ve got a great system for gathering data about your company, if you don’t you should start IMMEDIATELY, but what you DO with your data is what can really make a huge difference between skyrocketing profits and being just “good enough”. Some companies, even some of our own clients (you know who you are), have already made the first step of employing some kind of system to collect data whether it be CRM or even just CM; but just having the data doesn’t mean you’re going to see a rise in profits anytime soon.
Let’s use ACT! as an example. This software is an amazing tool you and your employees can use to gather and store data about your customers, appointments, to-dos and so on but did you know that you can also customize the parameters to give you specific INFORMATION about what is actually going on within your business? For example, you can do a look up of the quantity of customers who buy a certain product and how often they buy. This gives you the ability to target only people who buy that product in your next email marketing piece. (If you’d like to learn more about E-Marketing- Register for our EMarketing webinar) This drives them back to your website, which you can also track. It really allows you to use your data and turn it into profit which is exactly what every business owner wants.
You’ve probably already read countless articles on how “big data” is critically important to the success of your company and kudos to you for being pro-active! What’s important though, is again, the information you can create from that data. It’s actually the entire reason why you’ve been gathering all that data and in many cases paying for a way to store it.
Guess what, it’s totally ok if you’re not sure where to start turning your data into useable information because our data analysis experts at Softech Solutions LLC can actually do that for you. All you have to do is click on this link and send us your contact information. You can even do it right now. Come on you know you want to. Even better, give us a call 612-309-5709 and talk to us directly.