We all remember those TV commercials for Lucky Charms cereal… The kids try to catch the leprechaun so he will help them follow the rainbow to his lucky pot of gold. In your case, think of your next event as the leprechaun who will help you conjure a rainbow of marketing, leading to more awareness of your business and ultimately, increased revenue i.e.; that pot of gold! The good news is you won’t have to waste your time chasing around a pesky leprechaun. All you have to do make your clients and prospects more aware of your business by simply letting them know you care and with the holiday season approaching you have plenty of opportunities to use emarketing to do just that right around the corner.
An event could really be anything important to the lives of your customer which means you have to do your research first. A great way to do that is to employ Customer Relationship Management (CRM) software, such as Act! software, to store all your customers data. Luckily, you’ve been using your CRM to meticulously record all your clients’ information so you already know things about them like; life events, major purchases, holidays and so on. If you haven’t been recording these bits of information to trigger emarketing campaigns, now is a great time to start and if you aren’t currently using a CRM system contact us to find out how to get started now.
Let’s say you discovered your client has an upcoming birthday. You have a valuable piece of information here and many options for what to do with it. You could send them a piece of EMarketing simply wishing them a heartfelt happy birthday from you and your staff or even offer them a gift of some kind (like a discount or complimentary service). You also have the option of sending a postcard, like the ones you used to get from your dentist, wishing them a happy birthday and a reminder they’re due for another check-up.
The best part is that it’s up to you to decide what type of emarketing message you want to send just as long as your customers and prospects know you care about them. This information may seem simple but it is actually way easier than trying to catch a leprechaun. You may have heard the saying, “Nobody cares what you know, as long as they know you care.” This totally applies here. Your customers may already know you’re out there but they’re more likely to keep returning if they know you care about them.