We understand that it’s easy to feel overwhelmed due to all the data that’s out there floating around in the cloud… We’re here to tell you that making that first step in regards to understanding your options can be essential to the success of your business. Did you know that actual clouds, depending on the size can weigh over a million pounds? That’s quite a lot for something that looks light and airy up there in the sky. The data cloud can seem even more daunting when all you’re looking for may just be a single piece of information. If you’re already using some type of software, like Act! CRM, to gather data about your company, your customers, your projects, the products you sell; on you’re already on the right track! This translates into the ability to make key decisions important to your success because it will be simpler for you to pull the reports necessary.
Let’s use emarketing or eblasting as an example. You can use a tool, like Swiftpage from Act!, to design and send an email that will go out to your client list explaining a new promotion for your company. After it’s sent, you’ll receive data on how many people have opened that email and how many have even clicked on the links you provided inside. This information is extremely valuable because it gives you options for what to do next. You can now target the people who opened that email because you know that they are at least interested in what you’ve had to say and you can go even further with some of them because you know they clicked on a link inside that email. There are even lots more opportunities to explore when you take a look at the clients that didn’t open the email. It could just mean you need to try a different approach. This is data analysis at its best!
All of this data tells you so much but is made easier depending on the kind of information you want from it. This is where a data analysis expert from Softech Soluions LLC can help. Not only do we have experience analyzing the data that comes from our own company to boost our success rate, but we’ve done it for many of our clients as well. You will no longer have to sift through the millions of pounds of water molecules, or data in this analogy, to find which ones will provide you with the right information to create a downpour of success for your business.