Let’s face it, if you’re not in the retail business this month, or even if you are, chances are sales have or are about to plateau and many of your employees most likely have set themselves on cruise control until New Years. Our team at Softech Solutions is here to tell you that there is actually an easy way to maintain your connection with your customers while keeping your employees engaged through the holidays and create a momentum that will continue into 2015.
The first step is to make sure your employees know you actually expect them to continue working as diligently as they do the rest of the year. You can easily create an email template within Swiftpage from Act! that you can send to your employees. You can even think of it as your new employee newsletter. Anything you can say to keep them motivated throughout the holidays is highly encouraged so be creative! This can include anything from rewards for outstanding sales to a simple reminder about the deals being offered to your customers. It’s never a bad idea to be sure to just wish them a happy holidays and let them know you want them to enjoy the season while continuing to act as a responsible and important part of your company.
Next, you’ll want to address your customers and prospects. Emarketing is a great way to get the attention of the customers you’ve already had contact with because you already have information about them and have a clear idea of how to address their needs. In many cases just a reminder of your presence and a holiday greeting is enough to remind them your company is still hard at work this month and committed to providing them with outstanding service. You can do the same on your social media channels with the ability to reach a larger audience and advertise special deals.
In case you were wondering, Softech isn’t taking a break this holiday season either. We’re offering a number of webinars this month to help you acquire more uses and skills within your Act! Software and we’re available to answer any questions you may have on any of our services. You can also feel free to visit our social media sites, keep reading our blog and continue to visit our website for more information and ideas on ways to improve your business or feel free to contact us now to find out what our business consulting, business solutions and business strategy experts can do for you.