Congratulations! You have already taken a huge leap by implementing a system such as ACT Software, RedHorse CRM or other CRM software to centralize all the data for your business. You can now get pages and pages of data about your business; your clients and customers, locations, what services or products are being utilized and so on… You have all this data at your fingertips, at an instant which is absolutely awesome but the sad thing is most businesses have no idea what to do with these piles of raw data once they’ve reached their desks.
This is where information becomes your most valued friend. For some people, there doesn’t seem to be much difference between data and information but let me tell you, the difference can mean a huge cost either in your favor or, sadly, not. For some of you, this may seem too simple but let’s be clear; data is raw, unorganized facts. Data can be simple, but still useless if not organized. This is where information comes in. Information is processed, organized and structured data that can be presented in context.
All this means is that in a fight between which is more valuable – information vs. data, information is the winner. Of course information couldn’t have been created without data at least being present for the fight.
Now let’s talk about how to transfer all your precious data into information so that you can use it to help your company make more money. There are so many reporting options available these days it’s almost mind-blowing. There are even many apps out there that can turn your data into useful charts, graphs, dashboards and so-on, making it easy to get lost in a swirl of information overload. It’s a good thing for you there are companies, like Softech Solutions LLC, that are certified in things like business strategy, business solutions, CRM consulting and data analysis which can help you get a grasp on these options and help you customize the reporting options that are best for your individual business needs.
Please keep an eye out for upcoming blog posts for more specific information on how customization can be a huge money maker for your business.