Using a social media presence is by far one of the most simple and cost-effective ways to let your customers and prospects know you’re out there and ready to do business. Marketing your business via social media has proven to be an effective business strategy used by all types of companies. These companies, with any number of employees, take advantage of this marketing option because of the ability to not only get your name out there but also track, in great detail, where your customers are actually coming from.
- The first step is to set up your accounts. Yes, I said, Account(S), meaning multiple because you can’t expect to be seen by very many people by having only a Facebook account alone. You’ll need to be everywhere and for now, you’ll need at least Facebook, Twitter and LinkedIn. It’s also a good idea to add Yelp, especially if your business thrives with positive customer reviews. Other sites could be recommended depending on your type of business. It would be to your benefit to consult a business solutions expert like Softech Solutions LLC who can help determine the best social media marketing strategy for your company.
- You may have heard a lot about the importance of increasing your SEO or Search Engine Optimization. This makes it easier for your customers to find you with a simple internet search and increases your chances of popping up first because of the use of certain keywords associated with your business. Being attached to social media only puts your company name and associated keywords out there more; giving you an even greater chance of being found by potential customers.
- Advertise special events and deals. Most social media sites let you advertise your events to people who are already following you for free with the option to reach thousands more depending on what you want to spend. Being able to advertise special events or deals associated with your company is yet, another opportunity to increase your SEO while sending positive messages to your customers and prospects that you are involved in their community and interested in helping them get a great deal.
None of these steps to achieving social media marketing effectiveness are difficult but you may have discovered that keeping up with it all on a daily basis can be time consuming. Softech Solutions has been working with several business solutions that will help you save time with your social media marketing and help you define a strategy that will send even more prospects to your door.