If you have every wondered how you can spread the word about new things happening with your company and you have customers who have an email address; use Email Marketing! This glorious tool is a fantastic way to allow your clients to get to know your business and gives you the opportunity to let them feel included in your process. The more enveloped they are in your company, the more likely they are to remain loyal and every business wants loyal customers who are involved and informed. Right?
Our company, Softech Solutions LLC, uses a popular program from ACT! called Swiftpage. This outstanding program empowers you to create your own template, or you can hire one of our Swiftpage specialists to create a template based on your specific needs. The editor is super easy to work with which means you can pretty much add whatever you want. Take a look below for a glimpse at what the editor looks like vs. the finished product from our most recent newsletter.
By using e-marketing you have the added result of being able to see who is opening your emails and clicking on your links. This gives you the ability to know where to focus your attention as far as demographics and marketing materials. You’ll also have more unique records so you’ll be able to tell who these people actually are, instead of just another name or number. I know I don’t like being just another number so why should your clients? You can also integrate your email marketing with your CRM system which means even stronger, engaged conversations between you and your prospects and clients. Hooray for meaningful business relationships!
If you’d like to learn more about how this absolutely amazing system can be put to use for your company, please contact us at 612-309-5709 or email firstname.lastname@example.org. You should also keep an eye out for our calendar updates to learn how we can help train you on the specifics on how these programs work.